Interdisciplinary Experiential Learning

Kean University is partnering with the New York Jets as the NFL team's official education partner to create new academic and career opportunities for students. This collaboration includes a Jets-focused course and offers students and alumni internships and job opportunities with the franchise. In the course, I teach non-design majors the design thinking process and work with interdisciplinary teams to translate marketing and business strategies into design solutions. I also collaborate with graphic designers to develop project concepts and client presentations. 

OBJECTIVE
Dr. David Birdsell, Provost and Senior Vice President for Academic Affairs, selected faculty to design and develop a cross-disciplinary course with graphic design/advertising, marketing + management, and communication students. The goal is to work with the New York Jets football team administration to identify ways to help the organization with its marketing efforts.

PROJECT DURATION
Spring semesters, 2022—2024

COURSE
ID 4110 02 NY Jets: Sports Marketing, Branding, and Communication

TEAM
FACULTY: Denise Anderson (Graphic Design/Advertising), Shweta Singh (Marketing + Management), Suzanne Schwab (Communications Design)
STUDENTS: 28-32 / Three to five interdisciplinary teams