ID*4110 NY Jets: Sports Marketing, Branding, + Communication
An interdisciplinary, experiential course where students from four program disciplines (Communications, Graphic Design, Management, and Marketing) develop ideas on how to help the New York Jets with its design and marketing efforts. Three professors teach the course and guide four teams (33 students) in research, marketing, ideation, presentation, and communication.
WEEKLY LESSONS
Week 01: COURSE + PROJECT OVERVIEW
Week 02: CLIENT MEETING + PROJECT BRIEFING
Week 03: RESEARCH: COMMUNICATION STRATEGIES
Week 04: RESEARCH: SPORTS MARKETING STRATEGIES
Week 05: RESEARCH: DESIGN THINKING STRATEGIES
Week 06: ANALYSIS/IDEATION: GROUP PRESENTATIONS I
Week 07: ANALYSIS/IDEATION: GROUP PRESENTATIONS II
Week 08: CLIENT PITCH PRESENTATION PRACTICE—PRACTICE
Week 09: CLIENT PITCH PRESENTATION—FIRST-ROUND
Week 10: CONCEPT ITERATIONS I
Week 11: CONCEPT ITERATIONS II
Week 12: FINAL PRESENTATION—PRACTICE
Week 13: FINAL PRESENTATION—PRACTICE
Week 14: CLIENT PITCH PRESENTATION—FINAL
COURSE TEXTBOOK
None
© Zachary Cavaluzzi
© Patrycja Sliwowska
© Amanda Hernandez
© Elena Pejovska
© Amanda Soden
DSN*4000 Critical Perspectives in Design
A lecture course that prepares students in resume development, job search strategy, interviewing techniques, and reflection on where they want to practice in the design industry.
WEEKLY LESSONS
Week 01: PERSONAL BRAND IDENTITY
Week 02: SELF-REFLECTION FOR CAREER DEVELOPMENT
Week 03: DIVERSITY, EQUITY, + INCLUSION
Week 04: RESUME DEVELOPMENT—CONTENT
Week 05: RESUME PRODUCTION—INDESIGN
Week 06: PERSONAL BIOS DEVELOPMENT
Week 07: INTERVIEWING WORKSHOP I
Week 08: INTERVIEWING WORKSHOP II
Week 09: NETWORKING STRATEGIES + JOB SEARCH PLAN
Week 10: COVER LETTER DEVELOPMENT
Week 11: SOCIAL MEDIA PROMOTIONAL STRATEGIES
Week 12: FREELANCING
Week 13: OPEN STUDIO (FEEDBACK)
Week 14: OPEN STUDIO (FEEDBACK)
Week 15: FINAL COURSE PRESENTATIONS
COURSE TEXTBOOK
STAND OUT. Design your own brand. Build a killer portfolio. Find a great design job. Denise Anderson
COURSE WORKSHEETS
Self Assessment Worksheets
© Jexel DeJesus
© Romit Sakar
© Antonio Geraldi
© Judy Li
© Kimberly Castaneda
GD*4099 Graphic Design Portfolio
A six-hour studio course mentoring students in creating, refining, organizing, and presenting a body of integrated stories for their senior portfolios. The study includes developing personal portfolio websites and preparing students for the senior exhibition.
WEEKLY LESSONS
Week 01: PROJECT PLANNING + TIME MANAGEMENT
Week 02: PROJECT PRESENTATIONS—DESIGN
Week 03: PROJECT #1 PRESENTATION
Week 04: PROJECT PRESENTATIONS—CONTENT
Week 05: PORTFOLIO WEBSITES—DESIGN + STRATEGY
Week 06: PROJECT #2 PRESENTATION
Week 07: PORTFOLIO WEBSITES—PRODUCTION WORKSHOP
Week 08: SENIOR PORTFOLIO REVIEW—CONTENT
Week 09: PROJECT #3 PRESENTATION
Week 10: PERSONAL BRAND IDENTITY FINAL (RESUME/BC/LINKED IN)
Week 11: OPEN STUDIO (FEEDBACK)
Week 12: PROJECT #4 PRESENTATION
Week 13: OPEN STUDIO (FEEDBACK)
Week 14: PRE-PORTFOLIO REVIEW PRESENTATIONS
Week 15: SENIOR PORTFOLIO REVIEW
COURSE TEXTBOOK
STAND OUT. Design your own brand. Build a killer portfolio. Find a great design job. Denise Anderson
© Matthew Wotasek
© Michelle Barrueto
© John Cottle
© Brian Larney
© Claudia Argueta
GD*4121 Identity & Information Design
A six-hour studio course in brand identity design. Explorations include employing design thinking, research, and strategic selection of print and digital touchpoints to create compelling brand identities.
WEEKLY LESSONS
Week 01: COURSE EXPECTATIONS/WARM-UP PROJECT
Week 02: REBRANDING STRATEGIES
Week 03: REBRANDING CASE STUDIES
Week 04: PROJECT #1 PRESENTATIONS/CRITIQUE
Week 05: HUMAN-CENTERED DESIGN PROCESS
Week 06: SOCIAL DESIGN RESPONSIBILITY
Week 07: DESIGN RESEARCH
Week 08: INFOGRAPHIC DESIGN
Week 09: SENSORY BRAND EXPERIENCES
Week 10: PROJECT #2 PRESENTATIONS/CRITIQUE
Week 11: PRESENTATION DESIGN
Week 12: DESIGN IT YOURSELF (DIY)
Week 13: BRAND STYLE GUIDES
Week 14: PROJECT #3 PRESENTATIONS/CRITIQUE
Week 15: FINAL COURSE PRESENTATIONS/CRITIQUE
COURSE TEXTBOOK
© Amanda Soden
© Patrycja Sliwowska
© Cathy Circonciso
© Saloni Ahuja
© Destiny Castillo
GD*3020 Graphic Design Fundamentals I
A six-hour studio course exploring the fundamentals of the branding process. Investigations include introducing design thinking and conceptual development processes, designing mood boards, exploring touchpoint options, and how visual brand identity can define a corporate, brand, cause, or entity's message, product, or service.
WEEKLY LESSONS
Week 01: COURSE EXPECTATIONS/WARM-UP PROJECT
Week 02: MOOD BOARD LAYOUTS
Week 03: IMAGE MEANING AND STYLE
Week 04: COLOR STRATEGIES
Week 05: TYPOGRAPHY SELECTIONS
Week 06: LOGOTYPE STRATEGIES
Week 07: ICON DESIGN APPROACHES FOR LOGOS
Week 08: QUICK GESTURE LOGO EXERCISES
Week 09: INTRO TO PRINT AND DIGITAL TOUCHPOINTS
Week 10: DESIGNING PERSONAL BRAND IDENTITY
Week 11: DEVELOPING A JUNIOR PORTFOLIO
Week 12: SELECTING PORTFOLIO PROJECTS
Week 13: CREATING PORTFOLIO WEBSITE CONTENT
Week 14: OPEN STUDIO (FEEDBACK)
Week 15: FINAL COURSE PRESENTATIONS/CRITIQUE
COURSE TEXTBOOK