The Rise of the Design Entrepreneur

All graphic designers have the potential to become entrepreneurs simply by their ability to think creatively, generate ideas, and bring ideas to market. Unfortunately, while the system of Design Thinking and the discipline of Design Management each supports the integration of business and design, the discourse tends to focus on success at the organizational level rather than at the individual level. The result is that graphic designers often lack the business education, structure, and resources to pursue entrepreneurial endeavors. To understand the entire life cycle from taking a product or service from idea to market, graphic designers need supplemental business education.

INTERNATIONAL PEER-REVIEWED PUBLICATION
Graphic Design and Entrepreneurialism: The Rise of the Design Entrepreneur. Diseño Y Creatividad, 22, 1–23. 2014

CONFERENCE PRESENTATIONS
Cultivating Design Entrepreneurs. In Conference on Design Principles & Practice, Institute Without Boundaries. Conference on Design Principles & Practice. Toronto, Canada. 2017.
The Rise of the Design Entrepreneur. In Design Incubation Colloquium 3.1. Design Incubation. Union, NJ. 2016.

Conference on Design Principles & Practice presentation

Design Incubation Colloquium 3.1. Design Incubation presentation

© Ashley DeMare (Crossed Horns Brewing) DSN*4007 Special Topics: Design Entrepreneurship, Fall 2022

STUDENT PROJECT OUTCOMES

Three consecutive year winners in Kean’s Business Plan Competition of student design entrepreneurship projects.

BUSINESS PLAN WINNERS

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